
Press, interviews & appearances featuring Céleste Athalia Reumert Refn AKA The Empress Of TradeMarks, sharing some of her trademark insights, real-world IP stories, and practical wisdom for entrepreneurs protecting what they create.
To hear an interview or watch a video click the image. The only image that has no action is IP Gorilla.
Céleste Was featured in Tech buillon responding to How Startups Protect Their Ideas: 16 Lessons in Intellectual Property
16 different views into why early-stage founders must safeguard their intellectual property. From packaging quirks to multimillion-pound brand assets, Céleste and other people shared practical insights

“So today, I'm really excited to inform you that we're going to talk about trademarks, copyrights, and intellectual property protection. These are the things that we need to learn in order to become successful with our business, and making sure that we are doing the right thing and implementing the right process to protect our business so we can build our wealth with no problems at all. So let me share with you who is going to be my guest today".
- From International Wealth Builders: KCAA: International Wealth Builders Association (Sat, 26 Aug, 2023), 26. aug. 2023

Do you really know how to protect what you’ve created?
Céleste Reumert Refn, an expert in intellectual property, joins me to break down the world of trademarks, copyrights, and protecting your ideas. With her Danish background and global perspective, Céleste explains why protecting your intellectual property is vital—not just for big companies but for anyone who creates something unique. She shares fascinating stories, from Taylor Swift’s battle over her music rights to the importance of safeguarding even the smallest details, like packaging design.
We also talk about the role of creativity in using tools like AI and how refining your inputs can make your work both unique and protectable. Céleste emphasizes that everything you pour your time and effort into has value, and protecting it ensures it stays yours
Karen Bashford talks to Céleste Athalia Reumert Refn. Céleste Athalia Reumert Refn is a powerhouse in the intellectual property protection business. A trained lawyer, Céleste focuses on helping businesses protect themselves using trademarking and other processes to ensure their legacy lives on intact and unchallenged. Karen asks searching questions about how this can be applied and Céleste delivers some excellent advice relevant to any business, especially if they may be looking for external investment at some point.
Today’s guest, on learning from others with Damon Burton, shares the value in trademarks and how they can help you protect your assets… even help you avoid a hostile takeover.
Listen as she shares the unique differences between US, UK, and European Union trademarks and the weight that they carry.
Please welcome Céleste Reumert Refn from GRAND IPR®️.

Céleste was a panellist on 31st edition of the IP gorilla conference Intellectual Property at the crossroads of innovation, assisting ability and AI: rethinking global IP in 2025, it took place on May 28th 2025. A Forum for Strategic Insights
Join us for the 31st edition of The IP Gorilla Conference, May 2025, a virtual event focused on The Future of patents, trademarks and Copyrights in a Borderless world. With over 200 attendees expected, this conference offers an insightful platform to connect with industry leaders and bright minds worldwide. It's an excellent opportunity to gain insights into the latest trends and network with like-minded individuals. Don't miss this chance to expand your knowledge and engage in meaningful discussions. Mark your calendars for The IP Gorilla 2025, where learning, networking, and growth await you!