The Ultimate Guide to Copyright, Trademark
& IP Strategy for Visionary Founders
A zero fluff only facts, real-world legal guide written by Céleste Athalia Reumert Refn, founder of GRAND IPR®, known as The Empress Of TradeMarks.
Endorsed and Edited by a Leading Voice in Intellectual Property
The foreword to both editions of this book was written by Professor Morten Rosenmeier, one of Denmark & Europe’s most influential IP legal scholars. However his involvement goes far beyond an introduction. Morten personally edited both the first and the newly updated second edition of this book.
In the European IP world, this is the equivalent of Elton John offering not just to play at your book launch, but coming back to headline your encore.
His continued belief in this work isn’t just an endorsement.
It’s a testament to the credibility, depth, and relevance of what’s inside.
Fun fact: Morten suggested to Céleste that she started a blog, while studying the law, on copyright. She had it for a few years and then scrapped it.
Shipping Note:
Flat-rate shipping: £18 worldwide(Your book will be sent tracked and securely packaged.)
Short introduction:
If you're creating original work, building a business, or establishing a brand, you already own intellectual property.
The question is: can anyone else take or worse steal it?
Inside this book, you'll get clear, practical Intellectual Property insights across
copyrights,
trademarks,
design rights,
and more,
including global brand valuation data and real-world examples.
Here you see what the book might look like, the size, layout and colour may change
Limited Edition Note:
Preorder now to receive one of the first limited signed copies. Available while supplies last.
What’s Inside the book:
🔹Plain-language breakdowns of complex Inellectual Property, Célestes area of specialism
🔹Key information on all Intellectual Property types every Visonary Founder should know. That means YOU.
🔹2024 Top 100 Most Valuable Trademarks overview. So informative.
🔹How to avoid costly mistakes that can wreck your brand. Aka brandalism.
🔹Written with precision. Edited by Prof. Morten Rosenmeier, Copenhagen University
Includes Global Insights:
This updated edition now covers trademark and copyright frameworks in major territories, including the UK, EU, France, Australia, the US, Canada, Japan, China, South Korea, and Singapore. Whether you’re building locally or scaling internationally, this guide has you covered.
On LinkedIn, June 17 th 2025 This Comment Came Forth In Anticipation:
Congratulations, your book will be invaluable to many, Céleste Athalia Reumert Refn. You possess extensive knowledge of trademarks and copyrights.
-Karen Bashford, Empowerment mentor
On Oct. 2n 2025 This came as a LinkedIn Recommendation
Penny Hopkinson:
Céleste is the consummate professional as founder of GRAND IPR®. We first met through her workshops*; what began as a lively series quickly turned into one-to-one conversations about intellectual property and the hard truth that trade mark registration isn’t a “nice to have”, it’s foundational.
What sets Céleste apart is the depth and breadth of her thinking. She brings legal clarity without the legalese, couples it with sharp commercial judgment, and builds protection strategies that work in the real world, across borders, markets and business models. She asks the right questions, challenges assumptions, and moves you from Confusion to Clarity with calm authority.
Often called the Empress of Trade Marks, she leads with standards, not slogans. In my experience, her book is the definitive guide to protecting IP, a must-read for founders and brand leaders wherever they operate. If you’re serious about safeguarding your brand, methods and creative assets before someone else tries to benefit from them, speak to Céleste. You’ll get straight talk, strategic focus and outcomes that stand up to scrutiny.
-Penny Hopkinson Founder, Manual Magic AI.
*It was the Masterclasses I held that we met through
So, if you're a visionary founder building a brand with staying power or longevity, this book belongs in your hands.
Preorder now, and protect what you’ve built before someone else does.
Written by the IP strategist trusted by visionary founders worldwide.
Small Call to Action Headline
What Readers Said About The First Edition
Morten Rosenmeier
Intellectual property rights play an enormously important part in modern society.
Back in the old days, it may have been possible to run a successful business without knowing anything about intellectual property rights. Now, however, one has to have a basic understanding of them in order to be successful.
This is especially relevant if you are starting up your own business. You will need an internet domain name. Often it will also be a good idea to register your business name as a trade mark.
I have enjoyed the book very much and I am sure that you will find it very interesting
I recommend it warmly
Carrie Eddins
In a language even a blonde like me can understand 😂
Seriously though, I love how Celeste has written this book; in non-legal speak. It’s ground-breaking to be honest.
So often legal jargon can stand in the way of us all and especially of Business Owners when we want to rightly protect our ideas; it’s intimidating usually the language and the process.
This book Celeste has written demystifies it all from start to finish.
I whole recommend investing in a copy !
You’d be blonde not too
😂😅😘
Mike Facherty
A superb introduction to the protection of Intellectual Property.
It is all too easy to overlook trademarks when setting up a new business. Céleste has helped us out by writing a clear and concise guide to intellectual property, trademarks and copyright.
Céleste's book will answer any questions you have about your intellectual property and what protection is available for it.
After you read Céleste's book, you will be much better prepared for a chat with her to see how she help you to protect your intellectual property.
(This was written on Amazon and I, Céleste, was allowed to add it here too)
Reg Goslin
I had an opportunity to read ‘Control Your Copyright, Trade Mark & More....’ by Céleste Reumert Refn. It provided an insight that I was fully able to follow to consider my options for my business.
As I am not given to reading technical detail as I lose interest
quite quickly, this book was less effort to read a ndprovided the clarity that I was hoping for.
It covers all aspects so it was easy to find the area I was looking for, which was brands.
Well recommended
(The title is from the fist edition)
Michelle Carlson
Such a great book! Céleste has a natural talent of explaining a subject
that many of us don’t understand.
After reading you will have gained so much knowledge.
She is a fabulous resource and can help you if you need help in this area.
5 star rating
(First edition read by Michelle)
Philip Horrod
This book is a must-read for every entrepreneur to understand
just how vital it is to protect their business and intellectual property rights.
And what the potential pitfalls are if the necessary actions to protect them properly aren’t taken.
If you want to maximise the value of your business then read this book!
(First edition read by Philip)
About The Author
Navigating trademark applications exposes business owners to costly mistakes, infringement risks, and distractions from their core business focus.
As founder of GRAND IPR®️ and known as The Trademark Accelerator, Céleste is an international speaker, author, and multi-award-winning trademark specialist with an unbroken track record of 100% registered trademarks.
Her strategic trademark package ensures application success by proceeding only when registration is likely, preventing wasted resources on irregistrable marks.
Securing trademark protection now allows business owners to stay in their zone of genius while building lasting brand value through protected intellectual property assets.
Here you see Céleste in various speaker and presenting situations, both at Kortsagt and one of the business meetings at a café in Denmark she was under tech fire, however she kept going because: When founders show up, so does she. One of the pictures is out of focus, that's when she did the Speakers Corner at Birkerød Library
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