Backstory behind The Empress Of TradeMarks
Picture description: Céleste small smile, focussing on you the viewer
Why was that title chosen:
Some people started referring to me as the queen of trademarks, and I did some research and found that someone in the US had registred that with a caveat that queen is generic. Me being me, I didn't want to make use of anything that might infringe upon someone's rights.
I didn’t choose Empress as a gimmick, a title of grandeur, or to distance myself from real work. I chose it because it reflects the calibre of my clients, the depth of the legacy work I do, and a personal family story that shaped my values.
Many years ago, one of my Swedish, part of a couple, relatives was invited to a formal gathering at the Austrian Emperor & Empresse's court. She had a beautiful gown, yet no jewellery. So, upon meeting the Empress in the corridor and showing the gown to the Empress saying look I have a beautiful gown, or something along those lines, and no jewellery.
The Empress took off some of her own jewellery and offered it to her. That act of generosity, elegance, and quiet power has stayed with me. It’s the kind of protection I offer my clients: not distant, not decorative, It's personal, intentional, and enduring. In my world, an Empress doesn’t sit idle.
She builds.
She protects.
She makes sure others rise.
And yes, I’m the strategist who handles every mark personally, start to finish. I file, I fight, I future-proof. The Empress Of TradeMarks isn’t just a title. It’s a positioning: for brands and founders building empires, and who need someone with the vision to match theirs.
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